Home Truths: Wimbledon

1. Prime sales market
2. Prime lettings market
3. Outlook
4. Savills Wimbledon track record

Home to the world’s oldest tennis tournament, Wimbledon boasts a residential landscape fit to rival its summertime strawberries and cream consumption. Wimbledon Village presents buyers and renters with a charming array of retail and leisure opportunities, whilst Wimbledon Common provides a calming, almost rural refuge. Covering Wimbledon and its surrounds, Savills are involved with a range of properties from Edwardian and Victorian family homes to contemporary developments.

Local prices

Located in the London Borough of Merton, Wimbledon is served predominantly by the postcode districts of SW19 (Wimbledon Village itself, Colliers Wood, etc.) and SW20 (Raynes Park, Wimbledon Chase, etc.). The highest value neighbourhoods fall within the SW19 postcode district, where property sales averaged £870,406 in the 12 months to January 2025. This sits alongside average property values of £819,487, within the SW20 postcode district, according to the Land Registry.

Average second hand sale prices in Wimbledon and surrounding areas 12 months to January 2025

Across Wimbledon and its surrounding areas, the highest value neighbourhood falls within the electoral ward of (Wimbledon) Village. Property sales in this neighbourhood averaged £1,920,364 in the 12 months to January 2025, having increased by 23% since pre-pandemic, January 2020.

Shifting focus to Wimbledon’s surrounding areas, average property prices across the London Borough of Merton, the local authority in which Wimbledon sits in total £726,551. This remains higher than the London Borough of Kingston-on-Thames (£646,535), however less than the nearby London Boroughs of Wandsworth (£814,878) and Richmond (£915,453).

Average second hand house price, by electoral ward

Prime sales market

Although prime property prices across Wimbledon were down by -0.4% over the three months to March 2025, we have seen an uptick of 3.0% in price growth on the year previous. Prime sales remain up by 12.9% on March 2020, before the pandemic.

Wimbledon predominantly attracts upsizers, comprising 76% of buyers over the 12 months to May 2025. Popular amongst families, Wimbledon has experienced an uptick in interest following increased taxation on private school fees, due to the presence of several highly regarded schools. Additionally, this market typically attracts clients from across Greater London, while over half (57%) of buyers move from within the Borough of Merton or from the neighbouring Borough of Wandsworth.

Cuts in the base rate have increased buyer sentiment noticeably across Wimbledon’s market, as Savills agents reported an uptick in positivity across the core markets. 68% of buyers over the year to May 2025, were mortgaged buyers.

Prime lettings market

Across Wimbledon, prime rents remained flat over the first quarter of 2025 (0.0%), and were up by 1.5% over the 12 months to March 2025. Demand remains strong as the market continues to normalise and return to seasonal patterns, following peak growth over the Covid-19 pandemic.

Despite having slowed on the year previous, tenant demand remains strong across Wimbledon, as the market continues to attracts families and young professionals. Best-in-class properties continue to outperform and generate the greatest interest, and well-presented and sensibly priced properties remain key to securing tenancies. 

Outlook

Looking forward, we expect market sentiment to remain cautious over the short to medium term.

As demand in Wimbledon is driven by needs-based buyers, the prospect of further base-rate cuts, and a more competitive mortgage market, is likely to stimulate activity from committed, debt-dependent buyers. It is important to note, that whilst this should offer some support, it sits against a backdrop of sensitive buyer sentiment, as well as the need for pragmatic pricing amongst sellers.

For the prime rental market, we continue to expect demand to be underpinned by the balance between supply and demand. The anticipated Renters’ Rights Bill has prompted some uncertainty from landlords and will put upwards pressure on rents, as supply faces potential constriction.

This sits on the backdrop of global volatility and tight economic conditions domestically, as price sensitivity continues to remain a factor across the market. 

Five properties we sold and let in your area

Further information

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