Savills News

Number of property millionaires falls from pandemic peak, but remains 28% higher than 2019

There are now an estimated 670,100 homes valued at £1 million or more across Great Britain, according to analysis by the property firm Savills.   

The total number of property millionaires fell by 8.3% (60,260) on the year to the end of 2023, although is still up 28% (+146,490) compared to 2019, with most of the movement concentrated beyond the capital.

Britain’s £1 million home market now stands at £1.32 trillion, down from £1.43 trillion in 2022.

Race for space reversed

“The race for space and dash to the countryside from mid-2020 drove a sharp increase in the number of £1m homes outside of London and other urban settings,” comments Lucian Cook, head of residential research at Savills.

“However, increased mortgage costs and a rebalancing of demand back to city living have meant about 30% of those whose homes crossed the £1million threshold, have, for the time being at least, become aspiring million pound homeowners once again.”

London saw the smallest decrease in property millionaires (-4.0%) on the year, followed by Scotland (-5%).

Areas outside of London saw the most significant drop in property millionaires. But the number of £1 million homes outside of London still remains 52% higher than 2019. Wales (113%), the North East (79%) and the East Midlands (79%) have seen the most significant uplift in housing stock valued at £1 million or more over that period. 

Table 1: Number of homes worth £1m+ across Great Britain

 

2023

1 year change

% change

Vs 2019

% change

London

330,668

-12,280

-4%

+30,570

+10%

South East

155,085

-23,166

-13%

+44,268

+40%

East of England

62,812

-9,688

-13%

+21,120

+51%

South West

45,735

-5,918

-11%

+20,441

+81%

West Midlands

19,918

-2,723

-12%

+8,017

+67%

North West

18,848

-2,230

-11%

+6,180

+49%

Yorkshire and The Humber

10,978

-1,694

-13%

+4,297

+64%

Scotland

10,931

-550

-5%

+4,545

+71%

East Midlands

8,397

-1,116

-12%

+3,700

+79%

Wales

4,239

-660

-13%

+2,250

+113%

North East

2,489

-264

-10%

+1,102

+79%

Total

670,101

-60,290

-8.3%

+146,490

+28%

Total exclu. London

339,432

-48,010

-12.4%

+115,920

+52%

Source: Savills Research

Prime London holds on to property millionaire crown

Separate analysis of £1 million-plus sales (TwentyCI) that took place in 2023 shows that London locations continue to dominate the £1 million map.  The boroughs of Kensington & Chelsea, Westminster, Camden, Hammersmith & Fulham and Richmond Upon Thames had the highest percentage of sales over £1 million in 2023.

Indeed, London locations made up eight of the top 10 local authorities, joined by Elmbridge and Mole Valley outside of London. 

“New one million-pound hotspots popped up across the breadth of Great Britain in the wake of the pandemic, as affluent home buyers changed priorities in the search for more space,” continued Lucian Cook.

“However in 2023, prime property prices held up stronger in the capital than across the rest of the Country (-1.1% vs -4.8%), meaning London boroughs have been more easily been able to hold on to their share of £1 million property sales.”

Table 2: Local authorities with highest % of sales over £1 million in 2023

Rank

Local authority

Region

£1m+ agreed sales 2023

% of all agreed sales in LA

1

Kensington and Chelsea

London

1,600

61.6%

2

Westminster

London

1,554

48.6%

3

Camden

London

883

37.8%

4

Hammersmith and Fulham

London

908

37.0%

5

Richmond upon Thames

London

849

31.9%

6

Elmbridge

South East

759

29.3%

7

City of London

London

43

26.9%

8

Islington

London

684

26.2%

9

Wandsworth

London

1,357

24.2%

10

Mole Valley

South East

313

19.2%

Source: Savills Research using TwentyCI 

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