London £5m+ market Q3 2026 analysis
Resilience in London’s £10 million-plus market drives spending

London £5m+ market Q3 2026 analysis
Abstract
Resilience in London’s £10 million-plus market drives spending
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Resilience in London’s £10 million-plus market drives spending

London £5m+ market Q3 2026 analysis
Resilience in London’s £10 million-plus market drives spending
Strong activity amid renewed caution
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Savills Global Capital Markets Research: First look at Q3 2026
Strong activity amid renewed caution
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"Adding value in a competitive global marketplace for prime property"

"Branded residences offer many advantages in a crowded global marketplace for luxury property"
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"There are more than 400 branded residence schemes globally with some 55,000 branded residential units combined. Here we analyse their distribution and characteristics"
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"Our analysis shows an average premium for branded residences over non-branded product of 31%, but this varies significantly by location"

"HNWIs and emerging market wealth will continue to drive expansion of the sector"

"Four examples of branded residence developments from around the world"
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"As the sector matures, a brand alone can no longer be counted upon to generate a premium and new non-hotel brands will give hoteliers a run for their money"
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"Digital technology has given birth to a new generation of income-seeking second home owners"

"Rental returns have overtaken holiday usage as the primary driver for second home purchase"

"From technological disruption to the return of Spain, these are the trends that characterise the second home market today"
Impacts is our research publication exploring the trends shaping real estate. From investment and technology to demographics, talent and development, it provides insights to support informed decision-making today and into the future.