What we say

Savills.co.uk is the most visited UK national estate agency website with over 2.9 million visits per month conducted from 230 territories around the world. In the last 12 months, the UK site has averaged 2.8 million visits a month, with March 2021 being our best performing month to date, receiving 3.42 million visits.

data sources

1. Savills is the most visited UK national estate agency website

This data from SimilarWeb ranks Savills.co.uk as the leading UK national estate agency website in terms of visitor traffic.

How is the data sourced?

The session (visitor) data for Savills.co.uk is sourced through SimilarWeb, a third-party web analytics platform. SimilarWeb aggregates its traffic estimates using a combination of data sources, including:

• Direct measurement: Data collected from users who have installed browser plugins or mobile apps that share anonymised browsing behaviour.
• ISP partnerships: Data obtained from internet service providers, offering a broad view of online activity at scale.
• Public data sources: Scraping and analysing publicly available website traffic data.
• First-party website analytics (when available): Some businesses integrate SimilarWeb tracking directly into their sites to improve the accuracy of the data.

We have compared all UK national estate agents that offer a residential sales and lettings service within SimilarWeb’s ‘Real Estate’ category. This includes both desktop and mobile sessions, and subdomains of each respective domain for a given brand. The data includes visitors with a UK IP address only.

2. Savills.co.uk sees visitors from more than 230 territories around the world. 

This data is sourced from Google Analytics, a web analytics platform that tracks and reports website traffic. Google Analytics collects visitor information directly from Savills.co.uk through tracking code embedded in the website.

How is the data sourced?

This data is sourced from Google Analytics, which provides first-party tracking of website visits (sessions).

• IP addresses: Google Analytics detects user locations based on their IP addresses, allowing for the identification of visits from different countries and territories.
• Geolocation databases: Google cross-references IP addresses with regularly updated geolocation databases to determine a visitor’s country, city, and region.
• User settings and device data: Location data may also be inferred from browser settings, mobile network providers, and device configurations.

What does this data represent?

• Google Analytics reports visits from over 230 territories worldwide. Google defines a countries/territories based on the ISO 3166-1 standard.
• These figures account for website sessions across desktop, tablet, and mobile devices.

3. Website traffic data

Savills receives an average of 2.8 million visits per month on its UK website over the last 12 months, with 2.9 million visits recorded in January 2025.

This data is sourced from Google Analytics, which provides first-party tracking of website visits (sessions).

How is the data sourced?

Google Analytics measures user activity on savills.co.uk and savills.com using sessions, which represent periods of user interaction with the website. Key components of this measurement include:

• Sessions (Visits): A session begins when a user lands on the site and ends after 30 minutes of inactivity or upon leaving. Multiple page views, interactions, and conversions within that time are counted as part of the same session.
• Time frame: The 2.9 million visits figure is based on session data collected in January 2025, while the 2.8 million monthly average reflects data from the 12 months preceding January 2025.
• Device and Location Coverage: Data includes users across desktop, tablet, and mobile from all locations.