Property Management Marketing
The provision of a marketing management and consultancy service to retail, leisure and mixed use properties.
How we can help you:
Working closely with property surveyors and on-site management teams, our expert consultancy services are used to review and set annual marketing budgets and strategies, and tender of any required specialist agencies.
Our experienced team ensures that all marketing, PR and event strategies develop in-line with the changing needs of tenants, customer lifestyle and purchasing habits and economic conditions.
Our services cover all areas of marketing. These include:
- PR, creative and event management
- Budget and agency audit to ensure maximisation of activity & budgets, in-line with service charge code of best practise
- Assessment, strategy development setting and management of strategies & budgets
- The tendering of required expertise services
- Development of rebrands and website
- Management of customer research
- Management of Social Media
Prior to the implementation of strategies for each property, activity commences with a full internal and external marketing audit, followed by the tender of any specialist services required, including; customer research, creative, e-communications, PR, events and rebranding.
Tailored to meet specific property objectives, every strategy is unique, delivering PR, creative and event schedules that focus on key calendar dates, unique adhoc customer-driven activities and participation in community-wide activities. All activities are overseen by the team from planning to execution.
We have a proven track record in developing and managing strategies for annual budgets between £15,000 - £395,000. SMRC adopt a strategic approach to budget apportionment, providing each property with creativity and direction to the highest value.
Head of Marketing
+44 (0) 161 244 7731