We feel it is important to engage with our clients before the purchase of a site so we can provide advice on pricing, competition, mix, unit types and design. We will be there to help you to prepare your bid for acquiring the site and ensure that the scheme is market-facing and viable.
Throughout the pre-planning stage of the consultancy, we provide relevant data and advice, often attending architectural and design meetings, assisting with S106 viability, advising on the impact of other uses, and ensuring that the scheme is market-facing and attractive at launch. We also offer advice on different forms of disposal, including PRS, forward-funding, bulk investment and open market sales, helping you ensure the most appropriate disposal method. We can also help developers with other services in the development cycle, including development funding by land, planning, Section 106 negotiation and advice, and the sale of any section 106 units.
2. Prior to launch
We prepare a detailed marketing strategy advising on all elements of marketing, including advertising, online marketing, brochure design, web design, marketing suite layouts and working with a design agency. Our aim during these meetings is to ensure that the marketing is creating the right appeal and dynamic in a given market.
Once the first two stages are complete, we launch the property on to the market, often off-plan during the first stages of construction. We will work with other teams within Savills, including our residential teams, to ensure full market coverage. We can employ any site staff needed and will remunerate and motivate the teams. We can also make use of our internal applicant management system to ensure cross-referencing of data.
We meet with our clients on a weekly or fortnightly basis to provide market updates and to create a marketing strategy. We also give consideration to other matters, including after-care, handover procedure, and the snagging process and defects period, thereby seeing the whole process through from start to finish.