Spotlight:
Alpine Property Market – 2015/16

Alpine Property Market
Alpine Property Market

6 October 2015, by Paul Tostevin

Navigating the property landscape of the Alps, and beyond.

Those Alpine home owners who have acquired property in one of the most popular prime locations of Switzerland in recent years may be experiencing mixed emotions, depending on whether they want to sell in the near future or not. Having invested in one of the more recently buoyant Alpine markets and, more importantly, having invested into a Swiss franc denominated asset, they will most likely have seen some currency appreciation.

However, the strength of the franc now means there are fewer non-Swiss buyers in the market and they will be noticing higher maintenance and servicing costs. Meanwhile, cheaper properties in France and Austria may have been letting well and providing good euro income but appreciating less in capital value.

 

All this illustrates the perils and profits of owning Alpine real estate and the necessity of choosing the right property and the right resort, depending on the length of ownership intended, whether investment is for capital growth, income, a mixture of both – or just for pleasure.

Added to these decisions are the questions of what is happening to demand for Alpine property generally and how this interacts with supply. It seems inevitable that new markets need to be found and/or resorts need to adapt and broaden their appeal to wider markets than wintertime downhill skiers, if their value is to be maintained.

This publication attempts to guide Alpine home buyers through the buying landscape and traverse the slopes of ski property investing. It highlights some of the global factors at work in determining ski demand and then highlights some of the property and resort characteristics which will help to weather the snowstorms and ensure maximum enjoyment on the piste.

 

 
Will resorts need to broaden their appeal?

Articles from Spotlight: Alpine Property Market – 2015/16

Ski market trends

06 October 2015

Ski market trends

The Alps are host to the world’s largest ski market, attracting 44% of global ski visitors annually.

The Alpine market in the European housing context

A strong Swiss franc has made Swiss property expensive to foreign buyers. A weaker euro poses buying opportunities.

The Resort Markets

06 October 2015

The Resort Markets

The recovery led by ultra-prime resorts spreads to the rest of the region. Infrastructure investment spurs new development.

North American Ski Market

06 October 2015

North American Ski Market

US ski resorts are poised to benefit from an over-spill of demand following strong recovery in the residential markets of US cities.

Ski Markets To Watch

06 October 2015

Ski Markets To Watch

From the Balkans to Japan, ski markets to watch in the coming decades.

 
 

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Key contacts

Yolande Barnes

Yolande Barnes

Director
World Research

Savills Margaret Street

+44 (0) 20 7409 8899

 

Paul Tostevin

Paul Tostevin

Associate Director
World Research

Savills Margaret Street

+44 (0) 20 7016 3883

 

Jeremy Rollason

Jeremy Rollason

Head of
Savills Ski

Savills Margaret Street

+44 (0) 20 7016 3753

 

Charlotte Heath

Charlotte Heath

Associate
Residential

Savills Peterborough

+44 (0) 20 8018 7776