Savills Global Luxury Retail

Savills Global Luxury Retail
The affordable luxury segment

30 November 2017, by Savills Research

The top cities for ‘affordable luxury’ store openings were closely aligned with the wider luxury market, with Paris ranking top and London performing better, ranking second


Affordable luxury brands become more active

The rise in the ‘affordable luxury’ segment was apparent in store openings this year. The ‘ultra luxury’ segment continued to dominate, however, there was a proportional increase in store openings by ‘affordable luxury’ brands with them accounting for 44.9% of all luxury store openings this year up from 38.1% in 2016.

Other cities that are relatively well represented for ‘ultra luxury’ brands also ranked high when examining the ‘affordable luxury’ segment. For example, Shanghai placed joint ninth on this basis while not featuring in the headline all luxury top 10. Shanghai was also one of few markets that saw ‘affordable luxury’ store openings dominate in 2017, with them accounting for 57.1% of all luxury store openings.



Key Contacts

Marie Hickey

Marie Hickey

Commercial Research

Margaret Street

+44 (0) 20 3320 8288


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