Casual Dining in the UK

Casual Dining In The UK
Looking Ahead

11 July 2016, by Tim Whittington

Significant potential exists for casual dining sector


■ Casual dining accounts for 7% of the overall eating-out market. The potential for expanding branded restaurants is therefore significant, as it only needs to see a small gain in market share to see a vast increase in trade and demand for restaurants.

■ Consumers are becoming more informed with food trends and styles, more expectant of good service, value and experience, more confident with preferences and sharing of opinion, and more tech savvy, social media connected and open to innovations and new concepts. The most successful casual dining brands will be streamlining these demands into their offer.

■ While pre-family adults under 34yrs are the most tuned into these cultural shifts, other demographic groups, in particular families, are not far behind.

■ Eight brands with more than 100 restaurants in their portfolios represent 44% of all casual dining restaurants, yet almost 80% of the market is made up of brands with fewer than 25 restaurants. It is this area that has seen the starkest growth in the last few years; a trend that is expected to continue.

■ While Italian and pizza restaurants account for 45% of branded restaurant provision, recent changes to culinary preferences have been rapid; American style brands restaurants have alone increased by 80% since the financial crisis.

■ Major city centres have witnessed significant growth in the casual dining sector in recent years, but some of the biggest growth in casual dining is now being seen in more regional towns and cities across the UK, like York, Leicester and Cheltenham.



Key Contacts

Tom Whittington

Tom Whittington

Commercial Research


+44 (0) 161 244 7779


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