Savills list of top 20 relocation locations outside of the M25

08 March 2012

Savills has compiled a list of the top relocation locations outside the M25 based on the percentage of its buyers in each market that are relocating from London.  The list was featured in the 7 March 2012 Telegraph.

“The price differential between London and the country has never been greater and 2012 and 2013 present unprecedented opportunities for buyers selling in London and moving to the country.”
Yolande Barnes, Head of Savills Research

1.  Cirencester 32.2% of buyers are from London
Cirencester is often referred to as the ‘Capital of the Cotswolds’ and is a bustling market town with plenty to offer residents and the surrounding villages.  Aside from the classic Cotswold stone villages and idyllic countryside, there are excellent schools, restaurants, pubs and a mainline station at Kemble (Paddington 75 mins) which suits the commuter and second home owner alike.

2.  Beaconsfield 32.1% of buyers are from London
Excellent commuting (20 minutes to central London), a thriving market town, and being on the edge of the Chiltern Hills makes Beaconsfield an undoubted hot spot.  Buckinghamshire (in particular the Beaconsfield, Amersham, High Wycombe area) also has a very powerful draw for schooling- motivated purchasers.

3.  Tunbridge Wells 29.8% of buyers are from London
One of the main benefits of the Tunbridge Wells area is excellent schooling throughout the age ranges, covering both the state and private sector,  providing good flexibility for those parents ready to make the move out of London.

4.  Cranbrook  28.0% of buyers are from London
Cranbrook provides a classic example of the demand that tends to build around desirable grammar schools.  If you live within 10 kms of the school gate, entrance is free, and as a result, two-thirds of our buyers seek out catchment properties.

5.  Amersham 25.3% of buyers are moving from London
Amersham is only 14 stops on the Metropolitan Line to Baker Street, so the area is very popular with city workers.  Amersham also has good quality state schools which are now more sought after than ever before as families feel the pinch of sending their children to private schools.

6.  Sevenoaks 25.1% of buyers are from London
Sevenoaks is surrounded by characterful villages and is very commutable with good, regular trains to London and the M25, M20 and M26 motorways are easily accessible as they cross the District?.  Gatwick Airport is also easily accessible.

7.  Wimborne 22.0% of buyers are from London
People relocate to Wimborne and the surrounding areas like The Tarrants and The? Gussages for a lifestyle change.  It is often young families who are relocating who want to be near good schools, and near the coast.

8.  Ipswich/Suffolk  21.5% of buyers are from London
The majority of commuters to Suffolk target the Stour Valley, commuting from either Manningtree or Colchester to the City. The area is particularly attractive; being a river valley it has undulating countryside with many attractive villages. There are excellent schools in the area, particularly in the preparatory sector, drawing young families from London. The Essex/Suffolk border also provides comparatively inexpensive property with easy access to London Liverpool St and therefore the City.

9.  Salisbury  21.4% of buyers are from London
has always been popular with people relocating from London.  It combines beautiful countryside, yet remains accessible to some of the best schools and transport link in the south.

10.  Haywards Heath 21.2% of buyers are from London
Wide choice of excellent schools, superb commuting facilities, access to Gatwick and the motorway networks. Pretty countryside and Sussex farmhouse style properties.

11   Windsor  20.8% of buyers are from London
Windsor has two stations,  with links to Paddington and  Waterloo, and we are a stone’s throw from the M4, M25, M3.  The town itself is also very vibrant and we find that the majority of our purchasers (around 50%) are young couples moving out of London but still wanting to commute to London. 

12.  Farnham 20.6% of buyers are from London
Farnham is a successful bustling market town which is very well-connected to London by train and the A3 which makes it very appealing to the commuter. 

13.  Henley  19.5% of buyers are from London
Henley has always had a very strong demand from both local and non-local residents.  It is in a beautiful unspoilt part of the country, and yet you have the sparkle of London.  The town has the soul of  an old market town, and is surrounded by great architecture with Georgian, Victorian and medieval homes and being on the most beautiful stretch of the Thames just adds to its charm.   It has fantastic commuting with direct trains to Paddington, easy access to both the M4 and M40, and is within a short distance to Heathrow which also means it does attract international and London buyers. 

14.  Bath  19.1% of buyers are from London
offers all the cultural benefits of living in a city whilst offering excellent quality of life. You are never more than a few minutes from glorious countryside. It has an enviable reputation for parents who want a good standard of stylish provincial living and also demand a wide choice of schools – there are 5 independent schools in the city. In 2010, more than half our buyers came from, or worked, in London. Although that figure dropped in 2011, 2012 has already seen the trend returning.

15.  Banbury  18.1% of buyers are from London
With surrounding rural villages, the market town of Banbury is situated at the edge of the Cotswolds, but accessible to London. The improved train line service means that you can be at London Marylebone within 50 minutes. It’s more affordable than Oxford and its surroundings because you’re that little bit further north, and there’s a good selection of schools.

16.  Guildford  17.8% of buyers are from London
If you are a townie, Guildford has a breadth of schools, both state and private.  Top of the list are the Royal Grammar, Guildford High, Lanesborough and Tormead.  The ripple effect in the villages further out includes St Catherine's, Prior's Filed, St Hilary's and Charterhouse. 

17.  Bishop's Stortford, 15.6% of buyers are from London
Bishop's Stortford is a beautiful market town with some picture postcard villages, excellent schooling, yet 40 minutes from Liverpool Street. Much Hadham, Clavering, Arkesden, Uppick Green and Bury Green are some of the best nearby villages

18.  Reigate  15.3% of buyers are from London
has fabulous schools, both state and independent.  It also has Priory Park, which has been heavily restored by the local authority over the last couple of years and is a great facility for families.  The area is also very much young family orientated, the nappy valley moving from Wandsworth to Reigate.  Another great pull for commuters is the ease  of communting to London: 37 minutes to London Bridge and Victoria,  and as it is on the Gatwick Express line you have the advantage of it r being on a 24 hour line.

19.  Bury St Edmunds, 14.1% of buyers are from London
Further out than Bishops Stortford, and so offering slightly better value for money, still within fairly reasonable commute of London, Bury St Edmunds has a lovely town centre with busy community. Our Suffolk office covers this delightful market town.

20.  Truro  14% of buyers are from London
The major pull factors for Truro are most definitely the schools - both private and state. Exceptionally easy access to both the sailing waters and beaches of both coasts of Cornwall - the county is at it narrowest here. It’s the only city in the county, and is the employment capital. Property prices are very good in relation to the more expensive coastal areas in Cornwall.

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